Reaching your potential customers
Your company has spent hundreds, thousands or even hundreds of thousands on a new website or revamping an existing site, its professionally designed, easy to use and has the offline infrastructure such as sales and technical support to back it up. In short you have all the makings of a succesful online venture except for one thing - visitors.
There are several ways in which a user might find your website such as offline and online marketing campaigns, banner adverts, email campaigns and links from other websites and It certainly pays for a business to pay attention to all of these areas.
Search Engines - the key to success
However search engines play a significant and perhaps a critical part in the success of any website or online business. For example research indicates that half of all shoppers use search engines to find products on-line.
Search Engine Optimisation - the science of effective marketing
Search engine optimisation (sometimes called SEO) is the process of increasing the positions of a web site within the search engines, using a mixture of careful analysis and research techniques. Since the vast majority of users will only select a result from the first two or three pages of search engine results, good search engine ranking can mean a big difference to the number of visitors your website receives. More visitors means more sales, quickly justifying your initial investment in search engine optimisation.
Remember: A visitor who finds their way to your website via a search engine is already a pre-qualified lead they are actively searching for the product you are selling, since that is the phrase they have entered in the search engine be it cctv cameras, laminate flooring or forklift trucks!
Search Engine Marketing
A Search Engine Marketing strategy will develop your site beyond the benefits that great search engine positions will bring. Through careful market analysis and understanding of your online business it is possible to not only get visitors to your site through the search engines but help convert them once they are there.
Our Costs
Our initial optimisation packages start from as little as £500, with ongoing charges from as little as £300 per month.
Search Engine Ranking Analysis
Search engine results pages accurately show the performance of a web site in search engines. We offer an analysis of your current search engine ranking against 20 relevant terms for 5 major search engines for only £75 + VAT, fully refundable if you go on to choose one of our other packages.
Search Engine Optimisation Audits
Why not go one step further and engage us for a full Search Engine Optimisation Audit. This will include a ranking analysis as previously described, but also include a key recommendations report, competitor analysis and key targets for your future search engine marketing. The Audit will also include a online marketing overview with recommendations for other suggested improvements and opportunities. The Audit cost only £195 + VAT with a £75 refund available if you subsequently sign up for another of Bryteworks services.
