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Usability and Design

FROM THEMILK.NET needs rewriting.

Why Usability?
You've been there - fustrating websites, where you can't find the information, locate a product or work your way round a fiendishly difficult purchasing process.

The design of your website is like any other design. It is only good design if it manages to combine aesthetics and functional aspects. Do you have unutilized potential in your website?

Will your customers buy from your website?

Most websites are designed with an aesthitical aspect in mind. It has to look good and appealing which in fact are important factors to good performance in selling online. A slightly overlooked discipline is the usability of your website or in other words - do your clients understand your website in an easy and intuitive way? If not you are probably missing some orders.

We can increase the sale of your website by creating nice design with great usability. We simply make the conversion rate increase (conversion rate is the percentage of visitors on your website divided by the number of orders).

Most companies and organisations have a preferred design partner. We work closely with your preferred design partner giving them a briefing of changes that has to be done or we can create the design with our own usability and design experts.

Persuasive design
In order to help users perform their intended task on your website we use persuasive design which works closely with your Key Performance Indicators. The success criteria of your website have to be fulfilled by the users of your website – we help them do so.

By using good usability we can help your online strategy come through.

To understand the users need demands an understanding of your users which can be achieved by performing a user survey. This is a very efficient way of understanding your users.

Example:
Buyers of mobile phones are mostly interested in:
• The price
• 1 or more good pictures (which is second best to touch the product)

We know this only because we made a user survey of a mobile phone webshop. By knowing these critical tasks we can create persuasive design that help users perform their intended task in a nice and easy way.

Usability is a good investment
We can help you calculate the increased revenue of your website when increasing the conversion and retention rate of your website.

By increasing your conversion rate, average order size or retention rate your turnover will increase significantly and you will get a healty and organic growing business.

Do you want to know more about the potential of great usability and design?
Please contact us for a presentation of our unique way of implementing online strategies into usability and design. You have unutilized potential hidden in your website.