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Search Engine Marketing (Pay-Per-Click Advertising)

Successful pay-per-click (PPC) campaigns offer excellent and measurable returns. Undoubtedly one of the most effective and measurable ways of advertising today.

What is it?

Text based adverts which appear on the search results pages on most of the Major search engines including Google, Yahoo, MSN and Altavista. The adverts only appear when the user types in a word or phrase that specific matches those selected for the advert. The company supplying the advert decides how much they are willing to bid for that search term and thus how prominently their advert appears on the page.

The real benefit is that an advertiser only pays when a potential customer clicks on their advert, which makes them a pre-qualified lead, and as such they are much more likely to purchase your products or services

Can I measure its success?
Unlike adverts on the Television or in Printed media, when a potential customer clicks on one of your pay-per-click adverts you can track whether they go on to purchase your products or complete some other activity on your website (a conversion). By tracking this conversion ratio (number of people completing the activitiy verses the number of people clicking on the advert) it is possible to tell which adverts work and what your precise cost per sale is.

Can I do it myself?

Yes...but it is a time consuming and complicated process. Every pay-per-click campaign needs careful, thorough managent. Markets are constantly changing, adverts need to be constantly revised and bidding for top positions can get very heated. Without experience it is possible to spend a lot of money

But every campaign needs careful management. You need to pay close attention to your changing markets. It all takes time. Bid wars get very heated and it pays to keep advert copy constantly adjusting.

There is a real risk of over paying on listings, or paying for adverts that dont provide suitably qualified potential customers. To create a sucessful campaign you will potentially need hundreds of keywords across multiple search providers

Why pay for Pay Per Click (PPC) management?

It's not just when you're too busy to manage your own campaigns that handing over to a professional team can make the difference. Bryteworks will ensure that your campaigns are well targetted, highly effective and provide an excellent measurable return on your investment.

The best thing is you can see exactly how much you are spending and how effective it is at a click of a mouse. Our regular reports don't just include your results but also include analysis, trends and constant recommendations to maximize your ROI on every click.